An RV park is a place where travelers come to park their recreational vehicles. If you’re an RV park owner, you know the importance of having a website for customers to reach. That being said, it’s important to ensure that your website is targeting as many potential customers as possible. If you want to reach a large number of customers, it makes sense to contact an RV park website and marketing firm. These companies can help you create a website that is mobile friendly. Here are four benefits of a having a website that performs optimally on mobile devices.

1. Staying Current With Search Engine Trends
   
   In the past, a business owner could simply create a website and be done. However, the popularity of the internet has made it vital that business owners stay aware of search engine trends. It’s understandable that a business owner doesn’t have the time needed to spend hours researching the latest changes in major search engines. Considering that, it’s beneficial to have an RV park marketing company ensure that your website is prepared for any changes that search engines are planning to roll out. Google, one of the largest search engines in the world, recently announced that websites not made to perform properly on mobile devices would potentially suffer a drop in rankings. In fact, Google processes nearly 1.2 trillion searches per year which makes it important to ensure that your website meets their quality standards.
2. Reaching a New Customer Base
   
   Every successful business wants to reach as many customers as possible. If your website isn’t made to load properly on mobile devices, you could be missing out on a large number of potential customers. In fact, data released by Google in 2015 found that 51% of smartphone owners found out about a new business or product through conducting a mobile search. Many people using mobile devices are searching for businesses that are location based. In fact, 30% of mobile searches have to do with terms based on a location. It’s beneficial to have a website that performs optimally on mobile devices, especially if you own an RV park without a lot of local competitors.
3. Mobile Customers are Spenders
   
   Having a website that is mobile friendly could put your business in touch with the spenders of a household. In fact, one study found that 93% of mobile device users conducting research will eventually purchase the product they’re researching. Considering that, it’s wise to have an RV park marketing company help your business reach the decision makers within a household.
4. Makes Website More Shareable
   
   One of the biggest factors determining the popularity of a business is their social media presence. To be more specific, a business needs to have content that is being shared across major social media websites. With that in mind, having a professionally designed mobile website allows users to easily share content on their respective social media pages.

In closing, there are several reasons it makes sense to have a mobile friendly website. A website that loads properly on mobile devices is often seen as a quality website in the eyes of major search engines, especially Google. Many customers solely use mobile devices to conduct searches relating to a business and its relative location. In many cases, customers conducting mobile research about a business or product will end up making a purchase from the websites that are available to them. Having a website that is mobile friendly makes it much easier to share on various social media platforms.